Let’s put it straight. The headline above caught your attention and persuaded you to click on it. Experts claim that your website content should grab the reader’s attention in the first 15 seconds. We believe our content is doing great so far. How would you rate our performance? Let us know in the comments!
Anyway, we are here to discuss some of the best ways to improve your website’s content and produce a web copy that delivers on your promises. Not just that, we want you to create content that adds value to your audiences’ lives. If this interests you, keep reading as we share eight crucial tips for website content writing. Let’s get started!
Know your audience’s online behavior
Who are you writing the content for? Indeed, you will develop content to promote your brand. But, the core of the content will still be to provide your audience with relevant information. So, how can you design website content that is valuable to your visitors? Start by learning about their online behavior. Find out what your visitors want out of the website content. What are their goals when they land on your site? What search terms do they use to land on the site? It would help if you could identify their pain points and develop content around them.
Define your website content’s goals
Why do you even want to create better content? Indeed, good content will help your website produce better results. But, you need to be specific with the ‘results’ that you intend to produce. In other words, you should figure out the purpose of the website’s content. Do you want to sell a product or drive more traffic to generate higher ad revenue? Do you want the sire to generate leads or build an online community? Once you have the purpose in sight, you can drive the visitors to help you achieve the set goals. You will be in a better position to create compelling CTAs. More on this later.
Where’s the hook?
Every page on your site should have a hook right on top! Why? It keeps the visitors engaged and makes them consume the content to the end. As we mentioned earlier, you only get 15 seconds to catch the visitors’ attention. Take this as a challenge and turn your headlines into an exciting one-liner or a one-sentence copy – whatever works for you. Throw in some numbers and valuable information that would make your audience think. Curiosity will make your visitors keep scrolling to the end. And CTAs at the end will get the job done, i.e., drive the visitors to take action!
Create a scannable copy
Let’s be honest for a minute. Is reading a great habit? Of course. But, do people really like reading on the internet? In our humble opinion, most people who come on the internet searching for information don’t want to spend much time on a site. They want answers, and they want it quickly. So, to facilitate their search, you can design and structure your website content in a way that makes it easier for visitors to skim. How to do that? Add header, headings, subheadings, lists, and white space.
Want conversions? Use conversational tone
People trust their friends more than anything. We know we do. And that’s is the reason why it’s essential to present information like a friend does, i.e., use a conversational tone and active voice. Address the visitors as ‘you’ and use first-person speech wherever possible. The most important tip of all – create content for the average Joe. Publish content that is simple to understand for your target audience. Use shorter sentences, add examples to provide clarity, and add multimedia content too. Most importantly, keep the content from using jargon, for they are understood only by professionals.
Add call-to-action to make visitors take action
We have mentioned CTA several times in the post. CTA or call-to-action is added to a page to give the readers a direction once they are done consuming the content. Interesting, isn’t it? The idea that a few well-written words can make your readers act is ingenious. Compelling but straightforward call-to-action words like ‘Learn More,’ ‘Sign Up,’ ‘Get Discount Now’ can encourage some action. Since you have already determined the purpose of your content, make sure you align the CTAs with the purpose. However, CTAs won’t work if you don’t nail their placements. A quick heatmap analysis will show you the parts of a page where your visitors linger the most. Carefully place the CTAs accordingly.
Optimize for search engines and user experience
You cannot ignore SEO when making changes to any element of your site. You might be developing the best content in the industry, but it won’t perform as expected if it is not SEO-friendly. So, ensure proper keyword placement in URLs, titles, headings, subheadings, meta descriptions, and main copy. Add relevant internal and external links and ensure image optimization to make the site load faster. If you don’t have experience with SEO, connect with us, and we will optimize your site inside and out.
Write evergreen + trending content
Lastly, stay consistent with content creation. Write and publish blog posts, articles, case studies, whitepapers, and more to provide the target audience with indispensable value. Focus on creating evergreen content, i.e., the kind of content whose information will hold for years to come. Along with that, create content that captures the recent trends and news in the industry. Take the help of a content calendar to stay consistent with content production.
These are time-tested tips that will turn your business website into a 24/7 working salesperson. But we understand what you are thinking. Creating content for your website is not easy. And we are not going to pretend that it is. Why? Content writing needs skills that only an experienced content writer has. So if you are looking to develop content for your website, always know that we are just a call away. Connect with us to create content that your business website deserves.